The Beginning of VERA
VERA comes from the Latin word for “truth” — a name founder Vilaiporn Cherdchusukonchai once meant to give her daughter. But instead, it became the soul of a brand she built from her deepest life philosophy
True happiness begins with being honest with yourself.
VERA also echoes the Thai word for “time” — a beautiful coincidence, because the brand was never meant to chase trends. Every bag is made to last beyond seasons — timeless in form, effortless to carry, and always relevant.
“PARIS” pays homage to the moment her vision crystallized while walking through the streets of the fashion capital. That was the day she knew she wanted to bring Thai craftsmanship to the world stage.
Urban Women. Real Design.
VERAPARIS was created for real women in real cities
women who move between roles, between emotions, between the visible and the quiet.
Our design approach blends urban architecture and geometric clarity with a deep sense of function.
We don’t add noise. We subtract what’s unnecessary — leaving only what serves, what stays, what matters.
Every bag is born from intentional thinking. Take the Lundi, for example — seemingly minimal, yet highly adaptive. A single strap transforms the silhouette. It’s a thoughtful form that flows with you — whether you carry it to work, to dinner, or to disappear for the weekend.
Not Fast. Just Right.
VERAPARIS doesn’t ask you to buy more. We simply ask:
What if one well-made bag could be enough?
Durability isn’t just about strong stitching. It’s about emotional endurance — a design that still delights you after 300 days of use.
Each bag is handcrafted in Thailand using premium Italian leather, precise mold-forming, and edge-finished construction. They hold their shape, and they hold your life — beautifully.
When VOGUE Thailand’s editor shared that she’d used her Lundi daily for over a year, still loving it, still trusting it — we knew:
Sustainability lives not only in the materials, but in the bond between object and owner.
Today, with over 100,000 bags sold, VERAPARIS is proud to represent Thai craftsmanship as it prepares for its next global chapter.
