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The Beginning of VERA

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The Beginning of VERA

VERA comes from the Latin word for “truth” — a name founder Vilaiporn Cherdchusukonchai once meant to give her daughter. But instead, it became the soul of a brand she built from her deepest life philosophy:

True happiness begins with being honest with yourself.

VERA also echoes the Thai word for “time” — a beautiful coincidence, because the brand was never meant to chase trends. Every bag is made to last beyond seasons — timeless in form, effortless to carry, and always relevant.
“PARIS” pays homage to the moment her vision crystallized while walking through the streets of the fashion capital. That was the day she knew she wanted to bring Thai craftsmanship to the world stage.